Expanding Your Business Marketing Material

Frosted plastic business cards are gaining more acceptance among business card users. They have a modern look that represents the current trends in business card design. These business cards are ideal for presentations, trade shows, conventions, meetings and other corporate events. They come in a variety of different colours. They are also ideal for outdoor events like trade shows, fairs or festivals. Let’s look further into why more and more businesses are choosing to turn to plastic business cards for their businesses and how you could benefit from using this service.

Features Of Business Cards

Business cards allows you to include contact information in the form of a logo, name or image. There are different types of business cards according to their sizes and shapes. A business card with rectangular shape has blank rectangular spaces in the left and right areas, where contact information can be inserted. A business card with square shape is flexible and allows you to make the necessary changes according to your need. You can easily modify or customize the design on the back of the card.

The UV coating present on the surface prevents water from penetrating into the card. Hence, it is useful for places that have harsh weather conditions. The plastic business cards are waterproof, thus they are ideal for outdoor events. Waterproof plastic cards are also durable and are suitable for use in a variety of different environments.

The plastic construction of the cards also means that they are considerably more durable and long lasting than paper or card business cards. It also prevents the cards from scratching. These cards are available in several colours and designs. You can choose from cool or warm metallic colours, or from traditional colours like blue, silver, gold and grey.

Most plastic business cards contain blank spaces for you to insert your logo and name. You can customize the logos as per your requirement by using various software packages. The process involves some simple steps. The first step is to select a graphics software package from a reputed brand offering such as Adobe. Next, you should import your company’s logos. Alternatively, you may wish to call upon the services of an independent graphic designer or logo design company. However, this will come at additional costs to the original cost for your new sets of business cards.

Design And Production Process

For the final touches, you should order some plastic business cards printed with your logo and contact details. The printing companies usually offer different customization services. With the help of these plastic printers, you can easily make unique business cards with attractive fonts and pictures. The quality of the print is enhanced when it comes to the customization option. The plastic printers usually offer various sample designs to choose from, so that you can make a wise choice among the wide options.

Typical information and features on a business card are normally listed as the following:

  • Contact information
  • Business branding
  • Services available
  • Name of card holder
  • Media or small image of the business/service

When it comes to the design of business cards made from plastic, there are some additional options available. A common trend among the new users is to apply a special reflective coating on the business card so that the card can has a distinct identity. The reflective coating can be done using UV liquid or oil inks. The UV liquid or oil ink will give a rich glow on the business card so that the positive impression stays in the mind of the potential clients even after the card is exchanged.

There is also the latest trend in the business cards arena; that of using foil imprints on the business cards. You can use foil stamps to imprint your company name, contact details, logo, slogan and even images. Using foil stamping gives you an impressive look and makes your cards more durable and long lasting. However, it is essential to ensure that the colours and the images that you want printed on the business cards are not available in foil stamp sets. If there are colours and images that are already present in the foil stamp set, then you have to check if they will match your company image or not.

Should Your Business Purchase Business Cards?

Purchasing business cards is a decision that should often be based on the amount of networking and marketing that the business does over the course of a year or even day to day. It is important to keep in mind that whilst some cards can be expensive, they can prove invaluable in forging important business connections with other individuals and also with other businesses.